LIONSGATE - BRAND
TITLE: 50 CENT CHANNEL
For Humor and Harmony weekend in Shreveport, LA, I led the strategy and execution of the official pre-launch of 50 Cent’s new channel, in partnership with, Lionsgate and Roku. Role included: creative strategy, talent and influencer list, game title and questions, and oversaw overall creative.
Warner Brothers - BRAND
TITLE: siNNERS official trailer
A part of a team that executed an experiential trailer launch for Warner Brothers upcoming release of “Sinners” starring Michael B. Jordan. My role included: Sourcing + Executing Holy Water and Vials, Influencer Strategy + Engagement, Sourcing + Implementing Smokers.
BET+ BRAND
TITLE: MS. PAT SEASON 4
Creative concept + build out lead on the launch of Ms. Pat Season 4 on BET+.
Concepted and executed a 200+ consumer and talent experiential event at The Gathering Spot in Atlanta. The event included cast meet-and-greets featuring Ms. Pat, family games with prizes, full service catered BBQ, and appearances from social influencers.
MISCELLANEOUS - BRANDS
brands: IT GETS BETTER, NYC PRIDE
PRIDE MONTH - ACTIVATION TOUR
TITLE: IT GETS BETTER IN NYC, DC, AND LA
Led the three-city activation tour to bridge the gap between the nonprofit organization, It Gets Better, and the LGBTQ+ community by creating mural art reflective of each location and encouraging members to paint the murals using spray paint, markers, and pencils. In partnership with artist, Sam Kirk, this three city-tour activation reached over 50,000 community members.
