BUMBLE - AAPI HERITAGE MONTH SERIES
Title: see me as i am
Lead on production ( pre- to post-), casting, and production strategy for Bumble’s ‘See Me As I Am’ campaign for AAPI Heritage Month. Co-lead on creative strategy and vision.
Rollout included original campaign photography, BTS video snippet, and an official campaign video featuring AAPI community members speaking about their experience in the dating world.
It Gets Better - Content Series
Title: queer sex ed
A five-part digital series covering sex education topics not covered in school. The series featured real friend groups having conversations about queer sex, sex in the media, consent and pleasure, and more – while professional sex educators Dr. Lexx and Melina Gaze listened in to educate and bust some myths.
I led overall concept, production and casting of educators. This project was in partnership with INTO and Hornet.
It Gets Better - Content Series
title: the assignment
A four-part series that I created, executive produced, and cast featuring LGBTQ+ folks in the culinary and design industry paired with LGBTQ+ young enthusiasts who were eager to learn from industry professionals.
The series, in partnership with Taco Bell, featured Top Chef-All Stars winner, Melissa King, Chopped champ, Lazarus Lynch, interior designer, Sophie Collé, and SuperJuiced, the Black-Brown-Queer owned juice bar in Oakland, CA.
NYC Pride - Theme Video
title: tHE fUTURE IS….
I created, scripted, directed, and produced NYC Pride’s 2020 theme video for “The Future Is..” - highlighting the organization’s new theme. Work also consisted of casting real LGBTQ+ community members.
Rollout for this campaign included social, digital, OOH, and print advertising that I led.
