SOCIAL

General content that I created, directed, and/or produced.

PUMA - ONE PIECE CAMPAIGN

For the launch of PUMA’s newest collection inspired by One Piece, I led the creative and influencer strategy for the official release of Puma’s ONE PIECE sneaker collection and the subsequent partnership with Anime Las Vegas.

Lead on social strategy and community management for Season 2 of Reasonable Doubt. Led the growth of the official Instagram page from 23.4k to 80K+ followers and Facebook page from 48K to 100K+ Facebook follows.

Work included audience engagement, templated assets, and ideating on big engagement swings for episodic themes.

Lead on the social strategy for Tech Equity Collective, a Google initiative to accelerate Black representation and innovation in the tech industry. Led original content series, community management, and tech opportunities on TEC's platform to grow the brand’s Instagram page. TEC’s page grew from 1.1k to 3.8k+ followers in 2 1/2 months.

Led digital strategy to increase growth of the film’s Black, Latine, AAPI audiences prior to the launch of the title. I was also the lead on brand partnership with Horror Vibes Coffee and influencer content strategy for Saw X.

MISCELLANEOUS - BRANDS

TITLE: ABOUT MY FATHER, THE BLACKENING, GOOD BURGER 2, IT GETS BETTER, AMERICAN EAGLE

Lead on concept, strategy: About My Father, Good Burger

Co-lead on concept: The Blackening

PRIME VIDEO - BRANDS

title: silver dollar road - documentary

For the release of Amazon Prime Video’s documentary, Silver Dollar Road, I led creative and social strategy for the film including original concepts, community management on social, and creator partnerships.